Happy Cart
role
UX Researcher, Designer
Tools
Figma
year
2022
Problem Statement
Many people cannot access food due to financial restrictions. A balanced diet is very important to a person’s overall health. If a person cannot access a balanced diet, their health will suffer. At both a corporate and domestic level, an excessive amount of food is wasted that could be provided to those in need.
Mission Statement
Our goal at Happy Cart is to make food accessibility a priority and to help make eating a balanced diet simple.
Objective
To research and design a solution that prevents excessive food waste and to help those in need.
What I've Done
1. Strategic Discovery
2. App Ideation
3. User Testing
4. App Redesign
5. Deliverable
Creative Process
1. Research:
I undertook a comprehensive investigation into several key areas in order to gain a deeper comprehension of the market landscape and the target audience's unique requirements. My analysis encompassed multiple facets of the food industry, ranging from competitor analysis to an in-depth examination of consumer trends and preferences.
I began by conducting an extensive review of the competitive landscape, carefully examining the strategies and tactics employed by leading firms in the industry. This analysis allowed me to identify potential gaps and opportunities within the market and gain insights into how Happy Cart could differentiate itself from its rivals.
2. Sketching:
I utilized the insights gleaned from my thorough research to generate a range of innovative and compelling app concepts that explored various design directions. These concepts were developed with a deep understanding of the needs and preferences of the target audience, as well as a keen awareness of the latest trends and innovations within the food industry and app design.
To begin, I reviewed the research data, looking for patterns and insights that could inform the design process. This included identifying key pain points and challenges faced by users, as well as uncovering new and emerging trends in technology, design, and user experience.
Based on this research, I developed a set of design principles and guidelines to ensure that each app concept addressed the needs of the target audience while also remaining innovative, user-friendly, and visually appealing.
3. Digital Design:
Once I had developed a range of initial sketches for potential app designs, I brought these ideas to the team for further review and discussion. With the team's input and feedback, I selected the most promising concepts and began to create more detailed digital designs using Figma, a popular and powerful design tool.
Figma allowed me to create high-fidelity designs that closely resembled the final product, complete with detailed visual elements, interactive components, and animated features. By utilizing Figma, I was able to create designs that were not only visually appealing but also functional and user-friendly, incorporating elements such as intuitive navigation, clear calls-to-action, and responsive layouts that would work seamlessly across a variety of devices.
Throughout the design process, I remained in close communication with the team, sharing my progress and soliciting feedback to ensure that the designs were aligned with our shared goals and objectives. This collaborative approach allowed us to identify potential areas for improvement, address any concerns or issues that arose, and iterate on the designs to achieve the best possible outcome.
4. Finalization:
After several rounds of iteration and refinement, I arrived at a final prototype that effectively met the needs of each user. I utilized all of the insights and feedback that I had gathered throughout the research and design process. I incorporated key elements such as user-friendly navigation, clear calls-to-action, and responsive layouts that would work seamlessly across a variety of devices.
I also paid close attention to the specific needs of each user, ensuring that the final prototype was tailored to meet their unique requirements and preferences. This involved incorporating features such as personalized recommendations, easy-to-use filters, and customized search options, all of which were designed to make the user experience as smooth and intuitive as possible.
Throughout the finalization process, I remained focused on creating a design that was not only functional and user-friendly but also visually appealing and engaging. I paid close attention to color schemes, typography, and other design elements, ensuring that the final product was aesthetically pleasing and aligned with the brand's overall identity.
Results
Happy Cart serves as an inclusive platform that removes the "taboo" out of subsidized food programs. It encourages a healthy balanced diet; both by reaching the mission goals and assuring a solution to excessive food waste.
Conclusion
In conclusion, the process of creating an effective and innovative application involved a careful and collaborative approach, which incorporated a range of research and design techniques. Through this process, I was able to gain a deep understanding of the needs and preferences of our target audience, as well as the latest trends and innovations in app design.
Through careful research and a collaborative design process, I was able to create a unique, enjoyable, and effective application that not only met the objectives but also exceeded the goals expected. Overall, I believe that Happy Cart represents an excellent example of the power of research and collaboration in achieving successful outcomes.
